The following appeared in a memo from New Ventures Consulting to the president of HobCo, Inc., a chain of hobby shops. "Our team has completed its research on suitable building sites for a new HobCo hobby Shop in the city of Grilldon. We discovered that there are currently no hobby shops in southeastern Grilldon. When our researchers conducted a poll of area residents, 88 percent of those who responded indicated that they would welcome the opening of a hobby shop in southeastern Grilldon. Grilldon is in a region of the nation in which the hobby business has increased by 300 percent during the past decade. In addition, Grilldon has a very large population of retirees, a demographic with ample time to devote to hobbies. We therefore recommend that you choose southeastern Grilldon as the site for your next HobCo Hobby Shop. We predict that a shop in this area will draw a steady stream of enthusiastic new HobCo customers." Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

 A memo to the HobCo Inc from the new venture consulting regarding the building of new branch of HobCo in Grilldon city was presented here. In the memo, the new branch of HobCo will have the advantages (1) no hobby shops around southeastern Grilldon (2) on survey 99% people have positive response regarding new shop (3) the business of will flourish by 300%. And (4) being high retirees’ population they are good source and will spend much time to hobbies. But, on close scrutiny, these points are rife with flaws because of unwarranted assumption and paucity of evidence for their support. .

Firstly, the new venture consulting mention that the number of new hobbies shops in southeastern Grilldon which raises a serious question like Are there no any hobby shop around the remaining area of Grilldon too? —like western, northern, eastern parts. Perhaps, there might be hobbies shops and large mall which will undermine the claim made by New venture consulting regarding the availability of hobby shops in Grilldon. Due to lack of evidence about the situation and presence of others hobby shops around whole Grilldon, it will not be aggregable to start the new hobby shop in Grilldon. Moreover, absence of hobby shop in southeastern of Grilldon do not provide adequate evidence of people attraction on this newly opened shop.

Secondly, the new venture consulting also claim that the 88% of the respondents are affable about the new hobby shop. The new venture consulting did not provide enough information to rely on the data they have presented here. The population size, sample taken from that population and the method applied to collect data are vague and opaque. Such unwarranted data collection methods unreliable and dubious. What if they asked the questions to only enthusiastic people and got the amicable number high. There might be possibilities that people might be protesting against the opening of the hobby shop which might be excluded from the records. The types of questions might only favor the opening of the hobby shop or sample population might be small enou8gh to include the oppositions remarks—without clear mentioning of methods applied and options of polling questions its dubious.

Thirdly, the new venture consulting also claimed that the previous hobby business flourish by 300% and hope the same for this new branch of HobCo Inc. There is no any evidence to bolster the argument that the previous shop flourished which means this business will also get the same fate. Perhaps, the previous shop might be the only shop with monopoly and there might new shop lately or there might be chance of change in people’s taste and preference. It is not always guaranteed that if the previous hobby shop flourished means the HobCo’s new branch also be the same. Furthermore, the new venture consulting adds that the retiree population of the Grilldon is large enough to boost the hobby business, however, there are no empirical data to show factually the actual number, which left the claim unwarranted. Perhaps, the retiree are old enough just to relax and prohibit to enter any hobby furthermore. There might be chance that theses retiree just wanted to live rest of the live enjoying their family relations and spend the days just watching TV shows. Also, there might be possibilities that the people around Grilldon work up to very old age: they wanted to have their time involving in no further activity. Lack of appropriate evidence cast very serious doubts and raises obvious questions regarding the claim made by the new venture consulting – about the expansion of its branch of HobCob Inc.

In sum, due to incomprehensive survey regarding the site and source of data, it is not advisable to open a branch in a dream to flourish the growth as there are no evidence mentioned by new venture consulting. Increment in the previous business does not made sure to flourish this one too and without the proper populating the percentage to welcome this decision is also deceivable. In dearth of strong evidence, the claim to open the new branch of HobCo Inc in the city of Grilldon is not prudent and more comprehensive survey with representative parameters should be conducted before implementing any such plans.